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2023-06
Cat premium high-end home appliance Expo gathered more than 100 industry brands to start 618 home appliance retail war
On May 31, the sixth "Tmall Premium High-end Home Appliances Expo" was officially held in Chongqing International Convention and Exhibition Center. On the eve of the 618 mid-year promotion, Tmall Premium joined hands with hundreds of industry leading enterprise brands and more than thousands of Tmall premium stores to release nearly 3,000 trendy, high-end and trend goods. In addition to large and small home appliances, it also introduced new categories of brands such as mobile phone digital and home improvement, injecting new growth momentum into the hot 618 home appliance consumer market.
It is reported that Tmall superior 618 pre-sale has also shown explosive growth, as of May 31, the pre-sale amount to a new record high, an increase of more than 300%, and nearly half are boutique goods, the pre-sale scale has accounted for more than 50% of the overall goal of opening red.
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