Water heater industry ushered in the repair market, innovative product industry upgrading

Three years of the epidemic, the mature household appliances represented by water heaters have been under pressure, with the release of the epidemic, various departments to speed up the implementation of consumer policies, the water heater industry has ushered in a benign repair, even in the external environment under pressure, the water heater enterprises represented by Owas have not stopped the exploration of innovation. In recent years, it has launched innovative products such as small volume water heaters and sterilized zero cold water gas water heaters.

According to Owei cloud network data show that in 2022, the sales of electric heating and burning heat were 22.4 billion and 24.7 billion, respectively, down 11.8% and 10.5% year-on-year. Since entering 2023, in January-February, the retail sales of electric heating and burning heat were 3 billion and 2.8 billion, respectively, down 2.9% and 2.3% year-on-year. From the perspective of industry data, the decline has narrowed significantly, on the other hand, the demand for consumption upgrading is obvious, and the multi-direction upgrading around green and intelligent has become the focus of enterprise innovation.

The relevant person in charge of JD.com home appliances believes that "in the water heater industry, we have clearly seen the 'high stock' cycle characteristics reflected in the market, that is, the market size of the industry has reached the growth limit, and the new demand has gradually exceeded the new demand."

In the water heater industry for many years, Wanjiale was also aware of changes in the industry trend early, the relevant person in charge said, "In terms of burning heat, electric heating categories, the overall high-end trend is obvious." Small volume gas water heaters and non-electric washing electric water heaters, the high-end market share of their respective categories is growing, in the current incremental market space is close to saturation, opening up a new road and opportunity for the scale growth of each category."